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  <titleInfo>
    <title>Doing business in emerging markets</title>
    <subTitle>entry and negotiation strategies</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Cavusgil, S. Tamer.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Ghauri, Pervez N.</namePart>
  </name>
  <name type="personal">
    <namePart>Agarwal, Milind R.</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">S.l.]</placeTerm>
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    <publisher>Sage Publications, Inc</publisher>
    <dateIssued>2002</dateIssued>
    <edition>1st ed.</edition>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>320 p. ; 23 cm.</extent>
  </physicalDescription>
  <abstract>Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.</abstract>
  <note type="statement of responsibility">S. Tamer Cavusgil.</note>
  <note>Paperback.</note>
  <classification authority="ddc">658.848</classification>
  <identifier type="isbn">0761913750</identifier>
  <identifier type="isbn">9780761913757</identifier>
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