Ambler, Tim. <br/><br/>
The silk road to international marketing / 
Tim Ambler. 
 - [S.l.] :  Financial Times/Prentice Hall,  2000. 
 - 223 p. ;  57 cm. 
<br/><br/> Hardcover. 
<br/><br/> Offers a new perspective on how the international marketer adds value to the organization. Captures the essence of how international business really works. 
<br/><br/><label>ISBN: </label>0273642030 9780273642039