TY  - GEN
AU  - Futrell,Charles M.
TI  - Fundamentals of selling: customers for life 
T2  - The irwin series in marketing
SN  - 0256138273
U1  - 658.85 
PY  - 1996///
CY  - [S.l.]
PB  - Richard D Irwin
N1  - Hardcover
N2  - "Fundamentals of Selling: Customers For Life Through Service, 9/e", is one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-plays. "Fundamentals", written by a salesperson turned teacher, draws widely from Charles Futrell's experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues; selling skills are a valuable asset
UR  - http://www.amazon.com/exec/obidos/ASIN/0256138273/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256138273
ER  -