Selling to the world : your fast and easy guide to exporting and importing /
L. Fargo Wells.
- [S.l.] : McGraw-Hill Companies, 1996.
- 333 p. ; 24 cm.
Paperback.
From one of the country's top experts on international trade, here is a guide on how to start and run an import or export business. Aimed at both start ups and established businesses, it shows how to enter international trade markets quickly, economically, and with a minimum of study. Based on the author's decades of personal experience, the book shows entrepreneurs how to start an export management or trading company; help small manufacturers plan an export program; and also outlines the basics of successful importing. Coverage includes financing, insurance, and government relations. Anecdotes enliven the text and dramatize key points.