@book{343509,
	author = {Quelch, John A. and Bartlett, Christopher A.},
	title = {Global marketing management /},
	publisher = {Prentice Hall,},
	year = {1998.},
	series = {4th edition.},
	address = {[S.l.] :},
	edition = {4th ed.},
	note = {Paperback.},
	url = {http://www.amazon.com/exec/obidos/ASIN/0201350629/chopaconline-20}
}