Quelch, John A. <br/><br/>
Global marketing management / 
John A. Quelch. 
 - 4th ed. 
 - [S.l.] :  Prentice Hall,  1998. 
 - 720 p. ;  24 cm. 
 - 4th edition. .
 - 4th edition. .
<br/><br/> Paperback. 
<br/><br/> Discusses the changing landscape of global economies within the last few years & what is expected in the future & how strategies may be developed to establish a firm hold of market shares as global competition escalates. Paper. 
<br/><br/><label>ISBN: </label>0201350629 9780201350623 
<br/><br/><label>Dewey Class. No.: </label>658.848