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  <titleInfo>
    <title>Global marketing management</title>
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  <name type="personal">
    <namePart>Quelch, John A.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Bartlett, Christopher A.</namePart>
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  <originInfo>
    <place>
      <placeTerm type="text">S.l.]</placeTerm>
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    <publisher>Prentice Hall</publisher>
    <dateIssued>1998</dateIssued>
    <edition>4th ed.</edition>
    <issuance/>
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  <physicalDescription>
    <extent>720 p. ; 24 cm.</extent>
  </physicalDescription>
  <abstract>Discusses the changing landscape of global economies within the last few years &amp; what is expected in the future &amp; how strategies may be developed to establish a firm hold of market shares as global competition escalates. Paper.</abstract>
  <note type="statement of responsibility">John A. Quelch.</note>
  <note>Paperback.</note>
  <classification authority="ddc">658.848</classification>
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    <titleInfo>
      <title>4th edition</title>
    </titleInfo>
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  <identifier type="isbn">0201350629</identifier>
  <identifier type="isbn">9780201350623</identifier>
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