TY  - GEN
AU  - Quelch,John A.
AU  - Bartlett,Christopher A.
TI  - Global marketing management
T2  - 4th edition
SN  - 0201350629
U1  - 658.848 
PY  - 1998///
CY  - [S.l.]
PB  - Prentice Hall
N1  - Paperback
N2  - Discusses the changing landscape of global economies within the last few years & what is expected in the future & how strategies may be developed to establish a firm hold of market shares as global competition escalates. Paper
UR  - http://www.amazon.com/exec/obidos/ASIN/0201350629/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0201350629
ER  -