01391 a2200205 4500 1567203396 9781567203394 658.848 972 972 Caslione, John. Growing your business in emerging markets : promise and perils / John Caslione. [S.l.] : Praeger, 2000. 272 p. ; 25 cm. Hardcover. The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. Few companies, however, know how to do it well, if at all. Their success rate is low, while the cost of failure remains high. Caslione and Thomas provide insights, knowledge, special tools, and the experience that will show executives how to take hold of these challenges. Through case studies of companies in a wide cross-section of industries, the authors highlight the processes necessary to develop successful market entry, sales, and distribution strategies for their companies in emerging markets around the world. Thomas, Andrew R. Amazon.com http://www.amazon.com/exec/obidos/ASIN/1567203396/chopaconline-20 Amazon customer reviews http://www.chopac.org/cgi-bin/tools/azrev.pl?q=1567203396 NBS BK 658.848 PRO 343510 343510 0 0 0 0 CL CL 2013-08-28 0 658.848 PRO NBS8093 2013-08-28 2013-08-28 BK