01708    a2200241   4500020001500000020001800015082001200033090001300045100002100058245006300079250001500142260004000157300002100197500001500218520082100233700002301054856008201077856008701159942002501246999001901271952008801290952008801378  a0471353906  a978047135390404a658.848  c976d9761 aKotabe, Masaaki.10aGlobal marketing management update 2000 /cMasaaki Kotabe.  a2000th ed.  a[S.l.] :bJohn Wiley & Sons,c1999.  a711 p. ;c26 cm.  aHardcover.  aThe ultimate objective of this book is to help you prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. This book is the first to offer a true global, as opposed to multinational perspective on marketing. This global approach also presents marketing in a cross functional approach to the business operation. This edition addresses the reaction to the recent 1998 Asian financial crisis and how these dramatic changes and their effect on the rest of our global economy. Also, based on European countries trying to create a unified European economy, the prominent event of the introduction of a common European currency, the Euro, on January 1, 1999 has impact world wide. Issues surrounding these events are covered at length.1 aHelsen, Kristiaan.403Amazon.comuhttp://www.amazon.com/exec/obidos/ASIN/0471353906/chopaconline-20403Amazon customer reviewsuhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471353906  aNBScBKk658.848 KOT  c343514d343514  00104070aCLbCLd2013-08-28l0o658.848 KOTpNBS3185r2013-08-28w2013-08-28yBK  00104070aCLbCLd2013-08-28l0o658.848 KOTpNBS3186r2013-08-28w2013-08-28yBK