Keegan, Warren J. <br/><br/>
Principles of global marketing / 
Warren J. Keegan. 
 - 1st ed. 
 - [S.l.] :  Prentice Hall,  1996. 
 - 420 p. ;  27 cm. 
<br/><br/> Hardcover. 
<br/><br/><label>ISBN: </label>0137222998 9780137222995 
<br/><br/><label>Dewey Class. No.: </label>658.848