TY  - GEN
AU  - Levy,Michael
AU  - Weitz,Barton A.
TI  - Essentials of retailing
T2  - Mcgraw hill/irwin series in marketing
SN  - 0256163480
U1  - 658.87 
PY  - 1996///
CY  - [S.l.]
PB  - Irwin Professional Publishing
N1  - Paperback
N2  - Looking at the practical foundations of retailing in the 1990s, this text describes and illustrates the various strategies retailers use. It also outlines the factors that should be considered in choosing a strategy, and considers strategic principles. Attention is paid to growing areas of retailing, such as category specialists, warehouse clubs, home improvement centres, mail order, off-price retailers and factory outlets. The opening chapter provides an overview of the retail framework, around which the text is organized
UR  - http://www.amazon.com/exec/obidos/ASIN/0256163480/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256163480
ER  -