TY  - BOOK
AU  - Brennen,Bonnie
TI  - Qualitative research methods for media studies
SN  - 9780415890212 (hardback)
AV  - P91.3 .B74 2013
U1  - 302.23072 23
PY  - 2013///
CY  - New York
PB  - Routledge
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - SOCIAL SCIENCE / Media Studies
KW  - bisacsh
N1  - Includes bibliographical references and index
N2  - "This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"--
ER  -