TY  - GEN
AU  - Clow,Kenneth E.
AU  - Baack,Donald E.
TI  - Integrated advertising, promotion, and marketing communications
SN  - 0130175781
U1  - 659.1 
PY  - 2002///
CY  - [S.l.]
PB  - Prentice Hall
N1  - Hardcover
N2  - Provides a strong foundation in the basic principles of advertising and promotion and gives readers an integrated learning experience. It incorporates Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy
UR  - http://www.amazon.com/exec/obidos/ASIN/0130175781/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130175781
ER  -