TY - GEN AU - Quelch,John A. AU - Farris,Paul TI - Cases in advertising and promotion management T2 - Irwin series in management and the behavioral sciences SN - 0256122725 U1 - 659.1 PY - 1994/// CY - [S.l.] PB - Richard D Irwin N1 - Hardcover UR - http://www.amazon.com/exec/obidos/ASIN/0256122725/chopaconline-20 UR - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256122725 ER -