TY  - GEN
AU  - Semenik,Richard J.
TI  - Promotion and integrated marketing communication
SN  - 0324125682
U1  - 659.1 
PY  - 2001///
CY  - [S.l.]
PB  - South-Western Educational Publishing
N1  - Hardcover
N2  - Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text teaches future business professionals how all the promotional tools work. More importantly, it teaches them how to integrate their use for maximum effect
UR  - http://www.amazon.com/exec/obidos/ASIN/0324125682/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0324125682
ER  -