@book{343677,
	author = {Shimp, Terence A.},
	title = {Advertising, promotion and supplemental aspects of imc /},
	publisher = {Dryden Press,},
	year = {1999.},
	address = {[S.l.] :},
	edition = {5th ed.},
	note = {Hardcover.},
	url = {http://www.amazon.com/exec/obidos/ASIN/0030211131/chopaconline-20}
}