01019 a2200205 4500 0030211131 9780030211133 658.82 1147 1147 Shimp, Terence A. Advertising, promotion and supplemental aspects of imc / Terence A. Shimp. 5th ed. [S.l.] : Dryden Press, 1999. 704 p. ; 28 cm. Hardcover. OVERVIEW The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Amazon.com http://www.amazon.com/exec/obidos/ASIN/0030211131/chopaconline-20 Amazon customer reviews http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0030211131 NBS BK 659 SHI 343677 343677 0 0 0 0 CL CL 2013-08-28 0 659 SHI NBS5540 2013-08-28 2013-08-28 BK