Shimp, Terence A. creator S.l.] Dryden Press 1999 5th ed. 704 p. ; 28 cm. OVERVIEW The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Terence A. Shimp. Hardcover. 658.82 0030211131 9780030211133 http://www.amazon.com/exec/obidos/ASIN/0030211131/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0030211131 http://www.amazon.com/exec/obidos/ASIN/0030211131/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0030211131