@book{343698,
	author = {Jewler, AJerome-Drewniany,Bonie L.},
	title = {Creative strategy in advertising, 7th edition /},
	publisher = {Belmont,CA:Wadsworth,2000,},
	year = {2000.},
	address = {[S.l.] :},
	edition = {7th Ed ed.},
	note = {Import.},
	url = {http://www.amazon.com/exec/obidos/ASIN/053455783X/chopaconline-20}
}