@book{343699,
	author = {Schultz, Don E. and Barnes, Beth E.},
	title = {Strategic brand communication campaigns /},
	publisher = {McGraw-Hill,},
	year = {1999.},
	address = {[S.l.] :},
	edition = {5th ed.},
	note = {Hardcover.},
	url = {http://www.amazon.com/exec/obidos/ASIN/0844229520/chopaconline-20}
}