@book{343700,
	author = {Bivins, Thomas H.},
	title = {Public relations writing :},
	publisher = {NTC/Contemporary Publishing Company,},
	year = {1998.},
	address = {[S.l.] :},
	edition = {4 Sub ed.},
	note = {Paperback.},
	url = {http://www.amazon.com/exec/obidos/ASIN/0844203513/chopaconline-20}
}