01206    a2200169   4500020001500000020001800015082001000033100002200043245008800065250001400153260005800167300002100225500001500246520060600261856008200867856008700949  a0844203513  a978084420351504a659.21 aBivins, Thomas H.10aPublic relations writing :bthe essentials of style and format /cThomas H. Bivins.  a4 Sub ed.  a[S.l.] :bNTC/Contemporary Publishing Company,c1998.  a385 p. ;c23 cm.  aPaperback.  aThis text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing - including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.403Amazon.comuhttp://www.amazon.com/exec/obidos/ASIN/0844203513/chopaconline-20403Amazon customer reviewsuhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0844203513