01299 a2200205 4500 0844203513 9780844203515 659.2 1170 1170 Bivins, Thomas H. Public relations writing : the essentials of style and format / Thomas H. Bivins. 4 Sub ed. [S.l.] : NTC/Contemporary Publishing Company, 1998. 385 p. ; 23 cm. Paperback. This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing - including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. Amazon.com http://www.amazon.com/exec/obidos/ASIN/0844203513/chopaconline-20 Amazon customer reviews http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0844203513 NBS BK 659.2 BIV 343700 343700 0 0 0 0 CL CL 2013-08-28 1 1 659.2 BIV NBS7096 2024-09-06 2024-03-05 2013-08-28 BK 0 0 ddc 0 0 CL CL 2019-09-28 0 659.2 BIV NBS6957 2019-09-28 2019-09-28 BK