01515    a2200229   4500020001500000020001800015082001000033090001500043100002200058245008800080250001400168260005800182300002100240500001500261520060600276856008200882856008700964942002301051999001901074952010101093952009101194  a0844203513  a978084420351504a659.2  c1170d11701 aBivins, Thomas H.10aPublic relations writing :bthe essentials of style and format /cThomas H. Bivins.  a4 Sub ed.  a[S.l.] :bNTC/Contemporary Publishing Company,c1998.  a385 p. ;c23 cm.  aPaperback.  aThis text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing - including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.403Amazon.comuhttp://www.amazon.com/exec/obidos/ASIN/0844203513/chopaconline-20403Amazon customer reviewsuhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0844203513  aNBScBKk659.2 BIV  c343700d343700  00104070aCLbCLd2013-08-28l1m1o659.2 BIVpNBS7096r2024-09-06s2024-03-05w2013-08-28yBK  00102ddc4070aCLbCLd2019-09-28l0o659.2 BIVpNBS6957r2019-09-28w2019-09-28yBK