00918    a2200169   4500020001500000020001800015082001000033100002200043245004800065250001200113260005100125300002100176500001500197520036700212856008200579856008700661  a0534514324  a978053451432704a659.21 aHendrix, Jerry A.10aPublic relations cases /cJerry A. Hendrix.  a5th ed.  a[S.l.] :bWadsworth Publishing Company,c2000.  a480 p. ;c23 cm.  aPaperback.  aThe Fifth Edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to understand why select public relations cases had the effect they did.403Amazon.comuhttp://www.amazon.com/exec/obidos/ASIN/0534514324/chopaconline-20403Amazon customer reviewsuhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0534514324