Perreault, Jr., William D. <br/><br/>
Learning aid for use with essentials of marketing :  a global-managerial approach / 
Jr., William D. Perreault. 
 - 9th ed. 
 - [S.l.] :  McGraw-Hill/Irwin,  2002. 
 - 432 p. ;  28 cm. 
<br/><br/> Paperback. 
<br/><br/> This study guide contains chapter quizzes, key terms, and additional exercises to help the students to gain a deeper understanding of the Essentials of Marketing. 
<br/><br/><label>ISBN: </label>0072467282 9780072467284 
<br/><br/><label>Dewey Class. No.: </label>657