TY  - GEN
AU  - Perreault,Jr,William D.
AU  - McCarthy,E.Jerome
TI  - Learning aid for use with essentials of marketing: a global-managerial approach 
SN  - 0072467282
U1  - 657 
PY  - 2002///
CY  - [S.l.]
PB  - McGraw-Hill/Irwin
N1  - Paperback
N2  - This study guide contains chapter quizzes, key terms, and additional exercises to help the students to gain a deeper understanding of the Essentials of Marketing
UR  - http://www.amazon.com/exec/obidos/ASIN/0072467282/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072467282
ER  -