00935    a2200157   4500020001500000020001800015082001500033100001700048245007100065260004900136300002100185500001500206520038700221856008200608856008700690  a0761935347  a978076193534604a791.4309541 aBose, Derek.10aBrand bollywood :ba new global entertainment order /cDerek Bose.  a[S.l.] :bSage Publications Pvt. Ltd,c2006.  a240 p. ;c22 cm.  aPaperback.  aBased on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.403Amazon.comuhttp://www.amazon.com/exec/obidos/ASIN/0761935347/chopaconline-20403Amazon customer reviewsuhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0761935347