01029 a2200193 4500 0761935347 9780761935346 791.430954 1420 1420 Bose, Derek. Brand bollywood : a new global entertainment order / Derek Bose. [S.l.] : Sage Publications Pvt. Ltd, 2006. 240 p. ; 22 cm. Paperback. Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development. Amazon.com http://www.amazon.com/exec/obidos/ASIN/0761935347/chopaconline-20 Amazon customer reviews http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0761935347 NBS BK 791.430954 343942 343942 0 0 ddc 0 0 CL CL 2013-08-28 0 1 791.430954 BOS NBS7194 2023-08-08 2013-08-28 BK