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  <titleInfo>
    <title>Brand bollywood</title>
    <subTitle>a new global entertainment order</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Bose, Derek.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">S.l.]</placeTerm>
    </place>
    <publisher>Sage Publications Pvt. Ltd</publisher>
    <dateIssued>2006</dateIssued>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>240 p. ; 22 cm.</extent>
  </physicalDescription>
  <abstract>Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.</abstract>
  <note type="statement of responsibility">Derek Bose.</note>
  <note>Paperback.</note>
  <classification authority="ddc">791.430954</classification>
  <identifier type="isbn">0761935347</identifier>
  <identifier type="isbn">9780761935346</identifier>
  <identifier type="uri">http://www.amazon.com/exec/obidos/ASIN/0761935347/chopaconline-20</identifier>
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