TY  - GEN
AU  - Bose,Derek
TI  - Brand bollywood: a new global entertainment order 
SN  - 0761935347
U1  - 791.430954 
PY  - 2006///
CY  - [S.l.]
PB  - Sage Publications Pvt. Ltd
N1  - Paperback
N2  - Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development
UR  - http://www.amazon.com/exec/obidos/ASIN/0761935347/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0761935347
ER  -