Magrath, Allan J. <br/><br/>
How to achieve zero-defect marketing / 
Allan J. Magrath. 
 - [S.l.] :  AMACOM,  1993. 
 - 192 p. ;  25 cm. 
<br/><br/> Hardcover. 
<br/><br/> This breakthrough book shows how innovative companies can apply manufacturing standards such as zero-defects and continuous improvement directly to marketing. With more than 200 examples and dozens of action tips for immediate and long-term implementation, Magrath reveals how to shift into this new approach that leads to improved results. 
<br/><br/><label>ISBN: </label>0814451233 9780814451236 
<br/><br/><label>Dewey Class. No.: </label>658.802