TY  - GEN
AU  - Magrath,Allan J.
TI  - How to achieve zero-defect marketing
SN  - 0814451233
U1  - 658.802 
PY  - 1993///
CY  - [S.l.]
PB  - AMACOM
N1  - Hardcover
N2  - This breakthrough book shows how innovative companies can apply manufacturing standards such as zero-defects and continuous improvement directly to marketing. With more than 200 examples and dozens of action tips for immediate and long-term implementation, Magrath reveals how to shift into this new approach that leads to improved results
UR  - http://www.amazon.com/exec/obidos/ASIN/0814451233/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0814451233
ER  -