Lehmann, Donald R. <br/><br/>
Analysis for marketing planning / 
Donald R. Lehmann. 
 - 4th ed. 
 - [S.l.] :  Irwin Professional Publishing,  1996. 
 - 8 p. ;  24 cm. 
 - Irwin series in marketing. .
 - Irwin series in marketing. .
<br/><br/> Paperback. 
<br/><br/> Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors. 
<br/><br/><label>ISBN: </label>0256214425 9780256214420 
<br/><br/><label>Dewey Class. No.: </label>658.802