TY  - GEN
AU  - Ogden,James R.
TI  - Developing a creative and innovative integrated marketing communication plan
SN  - 0137783337
U1  - 658.802 
PY  - 1998///
CY  - [S.l.]
PB  - Prentice Hall
N1  - Paperback
N2  - *For advertising and marketing courses in the schools of business and journalism. *Able to be used as both a stand alone item or a supplement to current advertising books, this "how to" book focuses on the creation of an Integrated Marketing Communication (IMC) Plan
UR  - http://www.amazon.com/exec/obidos/ASIN/0137783337/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0137783337
ER  -