Churchill, Gilbert A., Jr. <br/><br/>
Sales force management / 
Gilbert A., Jr Churchill. 
 - 5th ed. 
 - [S.l.] :  Irwin Professional Publishing,  1997. 
 - 813 p. ;  24 cm. 
 - Irwin series in marketing. .
 - Irwin series in marketing. .
<br/><br/> Hardcover. 
<br/><br/> This is a research/theory based text that cites the theoretical foundations of sales management. The book has an applied feel with more applications and pedagogy to give a more friendly and inviting feel. Churchill etal is a combination of text and cases. 
<br/><br/><label>ISBN: </label>0256137870 9780256137873 
<br/><br/><label>Dewey Class. No.: </label>658.8101