McDonald, Malcolm. <br/><br/>
Effective industrial selling / 
Malcolm McDonald. 
 - [S.l.] :  Butterworth-Heinemann,  1988. 
 - 256 p. ;  23 cm. 
<br/><br/> Paperback. 
<br/><br/> This book is designed to help industrial salespeople to improve and develop their selling skills and demonstrates how to sell industrial products more successfully in a competitive marketplace. Based on a self help approach each chapter is backed up with case studies and exercises. Malcolm McDonald is also the author of "Marketing Plans, How to Sell a Service" and "The Marketing Plan: A Practical Guide for Managers". 
<br/><br/><label>ISBN: </label>0434912646 9780434912643