Lamb, Charles W. Joseph F. Hair, Jr. and Carl McDaniel <br/><br/>
Essentials of marketing 
Charles W. Lamb, Joe F. Hair and Carl McDaniel 
 - 7th 
 - Austraila  South-Western, Cengage Learning  2012 
 - 648p 
<br/><br/> P.B 
<br/><br/><label>ISBN: </label>9780538478342 
<br/><br/><label>Dewey Class. No.: </label>658.822   / LAM