Gregory, James. <br/><br/>
The best of branding :  best practices in corporate building / 
James Gregory. 
 - 1st ed. 
 - [S.l.] :  McGraw-Hill,  2003. 
 - 288 p. ;  24 cm. 
<br/><br/> Hardcover. 
<br/><br/> In The Best of Branding , branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding Index�. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why. In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson & Johnson, General Electric, Southwest Airlines, and more. 
<br/><br/><label>ISBN: </label>0071403299 9780071403290 
<br/><br/><label>Dewey Class. No.: </label>658.827