TY  - GEN
AU  - Gregory,James
TI  - The best of branding: best practices in corporate building 
SN  - 0071403299
U1  - 658.827 
PY  - 2003///
CY  - [S.l.]
PB  - McGraw-Hill
N1  - Hardcover
N2  - In The Best of Branding , branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding Index�. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why. In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson & Johnson, General Electric, Southwest Airlines, and more
UR  - http://www.amazon.com/exec/obidos/ASIN/0071403299/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071403299
ER  -