TY  - GEN
AU  - Kania,Deborah
TI  - Branding.com: on-line branding for marketing success 
SN  - 0658003070
U1  - 658.827 
PY  - 2001///
CY  - [S.l.]
PB  - McGraw-Hill Companies
N1  - Hardcover
N2  - On-line branding--brand marketing on the Internet--is now the biggest challenge facing most marketers. Branding.com reveals why branding is the most important element in any marketing plan and why it must be uniquely executed in each medium--including on the Internet--in order to be successful. For companies extending their branding efforts onto the Internet, as well as for web entrepreneurs who are looking to brand a product or service exclusively on-line, Branding.com explores the basics of on-line brand marketing and shows how to plan and execute a successful on-line branding strategy and how to develop a "next generation media mix" to leverage both on-line and off-line marketing media in promoting a brand
UR  - http://www.amazon.com/exec/obidos/ASIN/0658003070/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0658003070
ER  -