Duncan, Tom. <br/><br/>
Imc :  using advertising and promotion to build brands / 
Tom Duncan. 
 - [S.l.] :  McGraw-Hill Publishing Co.,  2001. 
 - 783 p. ;  29 cm. 
<br/><br/> Paperback. 
<br/><br/><label>ISBN: </label>025621476X 9780256214765