TY  - GEN
AU  - Duncan,Tom
TI  - Imc: using advertising and promotion to build brands 
SN  - 025621476X
PY  - 2001///
CY  - [S.l.]
PB  - McGraw-Hill Publishing Co.
N1  - Paperback
UR  - http://www.amazon.com/exec/obidos/ASIN/025621476X/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=025621476X
ER  -