McCarthy, E. Jerome. <br/><br/>
Basic marketing :  australian edition :  a managerial approach / 
E. Jerome McCarthy. 
 - 2nd edition ed. 
 - [S.l.] :  Irwin Professional Publishing,  1995. 
 - 768 p. 
<br/><br/> Paperback. 
<br/><br/><label>ISBN: </label>0256198519 9780256198515