Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler. 
 - [S.l.] :  Prentice Hall College Div,  1995. 
 - 704 p. ;  26 cm. 
<br/><br/> Hardcover. 
<br/><br/> Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market. 
<br/><br/><label>ISBN: </label>0133956253 9780133956252 
<br/><br/><label>Dewey Class. No.: </label>647.940688