TY  - GEN
AU  - Kotler,Philip
AU  - Bowen,John
AU  - Makens,James
AU  - Makens,James C.
TI  - Marketing for hospitality and tourism
SN  - 0133956253
U1  - 647.940688 
PY  - 1995///
CY  - [S.l.]
PB  - Prentice Hall College Div
N1  - Hardcover
N2  - Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market
UR  - http://www.amazon.com/exec/obidos/ASIN/0133956253/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0133956253
ER  -