Cases in E-commerce /
Jeffrey F. Rayport.
- 1st ed.
- [S.l.] : McGraw-Hill/Irwin, 2001.
- 656 p. ; 26 cm.
Hardcover.
37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.