Rayport, Jeffrey F.

Cases in E-commerce / Jeffrey F. Rayport. - 1st ed. - [S.l.] : McGraw-Hill/Irwin, 2001. - 656 p. ; 26 cm.

Hardcover.

37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

0072500956 9780072500950

658.84