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  <titleInfo>
    <title>Chaos marketing</title>
    <subTitle>how to win in a turbulent world</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Nilson, Torsten H.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <originInfo>
    <place>
      <placeTerm type="text">S.l.]</placeTerm>
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    <publisher>McGraw-Hill Companies</publisher>
    <dateIssued>1995</dateIssued>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>182 p. ; 23 cm.</extent>
  </physicalDescription>
  <abstract>This text provides common-sense advice on how to be more adaptable in business. It uses chaos theory as a handle to illustrate the way marketing is as subject to the irrational flows of change as weather forecasting is.</abstract>
  <note type="statement of responsibility">Torsten H. Nilson.</note>
  <note>Paperback.</note>
  <classification authority="ddc">658.8</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Mcgraw-hill marketing for professionals</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">0077079914</identifier>
  <identifier type="isbn">9780077079918</identifier>
  <identifier type="uri">http://www.amazon.com/exec/obidos/ASIN/0077079914/chopaconline-20</identifier>
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