00827 a2200193 4500 0887305199 9780887305191 658.8 1875 1875 Moore, Geoffrey A. Crossing the chasm : marketing and selling technology products to mainstream customers / Geoffrey A. Moore. [S.l.] : Harpercollins, 1991. 224 p. ; 24 cm. Hardcover. The old method for marketing smart products - which basically amounted to throwing money away with both hands - makes way for a totally new game plan. Amazon.com http://www.amazon.com/exec/obidos/ASIN/0887305199/chopaconline-20 Amazon customer reviews http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0887305199 NBS BK 658.8 MOO 344386 344386 0 0 0 0 CL CL 2013-08-28 0 658.8 MOO NBS1311 2013-08-28 2013-08-28 BK 0 0 0 0 CL CL 2013-08-28 0 658.8 MOO NBS1312 2013-08-28 2013-08-28 BK